Charlene grew up in an off-roading family, enjoying annual trips to Dumont Dunes, the Rubicon and other iconic off-road destinations. Charlene’s first job was changing dirt bike tires at a motorcycle shop in Northern California.  She worked upper retail management at multi-line Powersports dealerships for 11 years and in magazine media for 4 years before founding Bower Motorsports Media in 2009.  In fifteen short years she has built a media empire using trending media and communication platforms supplying the backdrop for some of the most successful racers, events and companies in the 4×4 market. Filling needs, she has built brands that include the online talk show Bower Power Hour, Race Team Store online marketplace, I’m Not Just A Girl clothing and jewelry line, Ladies Offroad Network website and events devoted to women offroaders, and Bower Academy for online education.

 

Charlene doesn’t spend all of her time behind a desk, she’s actually a dirt bike rider, hard core wheeler, and the first female member of the Arizona Undertakers 4×4 club. In 2014 and 2015, she earned the title of “Fastest Girl Up Backdoor” at the King of the Hammers Backdoor Shootout.  With different contest winners in her co-driver seat in 2015, her team took 2nd in RallyVenture and in 2016, they placed 1st in the Rebelle Rally and 2nd in the Pro Class at 36 Hours of Uwharrie. In 2022 she was on the winning BC-1 BFGoodrich Tires Baja 1000 team! 

 

Charlene has been recognized by BFGoodrich Tires as one of their Performance Team Members.  She was voted by peers as an Off-Road Motorsports Hall of Fame Industry Rising Star in 2016 and ORMHOF Advocate Award winner in 2018. In 2017, Charlene obtained her training certification from the International 4-Wheel Drive Trainers’ Association.  In 2018, Charlene continued her education path earning her Wilderness First Aid certification.

 

Charlene champions for women in offroad.  In 2016, Charlene hosted the 1st annual Ladies Co-Driver Challenge. The wildly successful contest had entries from 91 women wheelers across the Country, vying to have an opportunity to go on the road with Charlene to some of the top events in North America utilizing the BFGoodrich Tires Jeep which stemmed the creation of Ladies Offroad Network. In the last three years Charlene has crossed the country hosting offroad educational classes impacting thousands of ladies and men.