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Charlene Bower

30 years in Offroad Industry

Charlene started by changing tires in a motorcycle shop in 1994…and in 2024 she is still changing tires ~ just bigger! Her impressive journey spans through motorcycle dealership retail management, magazine media, her own pr & marketing firm and providing industry standard education all while excelling at producing events and advocating for offroading ladies.

Ladies Offroad Network

Offroad Exposed

A Thousand Events + Trip Planning

How Can I Support YOU?

– Offroad Education

– Media, PR & Exposure

– Event Management

– Motivational Speaker

– Ladies & Youth Offroad Programs

– Join the Store

– Life Coaching

– Adventure Packed Vacation Planning

– Florist

Send Email

Have an opportunity or thought? Send an email…

Set up a Call

Easier to Chat? Setup a time for a call to talk it out…

See Schedule

The Calendar is always full and changing…

Support

Check out the Store, Amazon Store or “Send Gas Money”…

an industry partner

Credentials & Partners

HONORS

  • Off-Road Motorsports Hall of Fame2016 Industry Rising Star & 2018 Advocacy Impact Award
  • BFGoodrich Tires Performance Team Member Since 2014 – Current
  • Tread Lightly! Board of Directors, 2022-Current
  • SEMA Businesswomen’s Network Select Committee, 2019-2023
  • International 4 Wheel Drive Training Association Board of Directors, 2017
  • Arizona Undertakers Wheeling Club Vetted/Voted Member Since 2014

NOTABLE EVENT FINISHES: 

  • Baja 1000 2023 1st Place BC Class with BFGoodrich Tires
  • *Rebelle Rally 2016 1st Place 4×4 Class
  • *36 Hours of Uwharrie 2016 2nd Pro Class
  • *Fury Rode 2017 1st Place
  • *Rally Venture 2015 2nd Place
  • *Artemis Rally 2023 3rd Place
  • King of the Hammers Backdoor Challenge 2014 & 2015 Fastest Girl

    * With Contest Winners as Co-Drivers

CERTIFICATIONS

  • International 4 Wheel Drive Training Association Certified
  • Elite group of world-wide 4×4 trainers. Second Woman to be Certified
  • TreadLightly! Master Tread Trainer
  • Wilderness First Aid Certified – Current through 2024
  • Adult First-Aid / CPR / AED – Current through 2025
  • Life Coach – Multiple Certification Programs
  • Food Protection Manager- 8/2023 – For Grand County (Moab) Event Permit Process

PROUD INDUSTRY PARTNERS:
BFGoodrich Tires, Warn Ind, Yukon Gear & Axle, Raceline Wheels, Factor 55, Impulse Offroad, LetzRoll Offroad, Rugged Radios, Icon Suspension, CRAWL Mag, OnX Offroad, + many more

    LANDUSE & NON-PROFIT SUPPORTERS:
    Tread Lightly!, Trail Trust, ORBA, S4WDA, Rubicon Trail Foundation, One Voice, United 4wd, Blue Ribbon Coalition, Fast-Aid.org, 4Wheel to Heal, + many more

      The Past Builds the Future

      Born into a Offroad Family

      Dad is a 1970’s Gold Metal ISDE rider and Mom is his #1 Pit Support, until Charlene came along. Her first ride was at Pismo Beach, weeks old.

      Banshee, Dirt Bikes and Flat Fenders

      is what Charlene grew up with. Her family built a motorhome in their driveway and the family went to Moab, Dumont Dunes & Colorado

      Then she had to get a Job

      She was the first girl that the local motorcycle shop had ever hired, so she had to go through the same vetting process as the boys: CHANGING TIRES

      Motivational Speaker

      I love to talk, but really I love to MOTIVATE. A public speaker with a multitude of topics and delivery styles for different audiences. Let’s discuss your opportunity from corporate to kids, from auditorium stages to campfires.  I also have multiple team building projects that are a ton of fun.

      Lets plan your next adventure together

      Live Every Moment for the Memories

      I have travelled all over this amazing country.

      Let me help you with creating memories as you explore new places.  Located in Moab, Utah / Phoenix, AZ and always willing to travel anywhere around the country!

      Vacation Planning

      Have a trip idea where you want to maximize your time and see cool things? Offroad days are always an option!

      Event Management & Party Planning

      From multi-day large gatherings to small intimate friend celebrations lets create something unique and memorable. Yes, this includes weddings too! 

      Offroad Days

      Personalized offroad days are always an option! We can tailor education to you or just be your buddy on the trail.

      (Offroad) Life Coach

      The right people find me at the right time. If this is your time, then here is your sign 🙂  I am an advocate, understand legal paperwork, and help put plan of actions together. I support with POSITIVITY, ENCOURAGEMENT, HUMOR and can send a kick in the butt MOTIVATION when needed. Oh, and I get Offroad Personalities 🙂 

      Lets Clean Your Space

      Specilizing in Garage / Shop / Yard / Auto / Offroad

      I’m the weird one that likes to clean and organize.

      Let me help you with organizing your Garage or is it time to “release some pressure” by moving your awesomeness onto others that need it!

      Organize

      Just feeling a little overwhelmed? Let’s set up the opportunity to work together and get some style back into your garage space.

      Stay or GoGo

      This is up to you. If you are feeling motivated to release some pressure, let’s work at moving it on to a different garage. There are a lot of ways to do this.

      Estate Cleanout

      If you are managing the estate of a loved one that passed away and the garage/shop/yard/vehicle space feels overwhelming, this is our specialty!  We will work with you and your timeline to help clean out the space and bring back the best value to you and your family. Yes, we can do the house too.