Charlene Bower
30 years in Offroad Industry
Charlene started by changing tires in a motorcycle shop in 1994…and in 2025 she is still changing tires ~ just bigger! Her impressive journey spans through motorcycle dealership retail management, magazine media, her own pr & marketing firm and providing industry standard education all while excelling at producing events and advocating for offroading ladies.
Since 2009, Bower Motorsports Media has specialized in high-impact marketing, media production, and education for companies, brands, racers, influencers and events across the offroad world.
Bower Motorsports Media
Ladies Offroad Network
Offroad Exposed
A Thousand Events + Trip Planning
How Can I Support YOU?
– Offroad Education
– Media, PR & Exposure
– Event Management
– Motivational Speaker
– Ladies & Youth Offroad Programs
– Join the Store
– Life Coaching
– Adventure Packed Vacation Planning
– Florist
Send Email
Have an opportunity or thought? Send an email…
Set up a Call
Easier to Chat? Setup a time for a call to talk it out…
See Schedule
The Calendar is always full and changing…
Support
Check out the Store, Amazon Store or “Send Gas Money”…
an industry partner
Credentials & Partners
HONORS
- Off-Road Motorsports Hall of Fame2016 Industry Rising Star & 2018 Advocacy Impact Award
- BFGoodrich Tires Performance Team Member Since 2014 – Current
- Tread Lightly! Board of Directors, 2022-Current
- SEMA Businesswomen’s Network Select Committee, 2019-2023
- International 4 Wheel Drive Training Association Board of Directors, 2017
- Arizona Undertakers Wheeling Club Vetted/Voted Member Since 2014
NOTABLE EVENT FINISHES:
- Baja 1000 2023 1st Place BC Class with BFGoodrich Tires
- *Rebelle Rally 2016 1st Place 4×4 Class
- *36 Hours of Uwharrie 2016 2nd Pro Class
- *Fury Rode 2017 1st Place
- *Rally Venture 2015 2nd Place
- *Artemis Rally 2023 3rd Place
- King of the Hammers Backdoor Challenge 2014 & 2015 Fastest Girl
* With Contest Winners as Co-Drivers
CERTIFICATIONS
- International 4 Wheel Drive Training Association Certified
- Elite group of world-wide 4×4 trainers. Second Woman to be Certified
- TreadLightly! Master Tread Trainer
- Wilderness First Aid Certified – Current through 2024
- Adult First-Aid / CPR / AED – Current through 2025
- Life Coach – Multiple Certification Programs
- Food Protection Manager- 8/2023 – For Grand County (Moab) Event Permit Process
PROUD INDUSTRY PARTNERS:
BFGoodrich Tires, Warn Ind, Yukon Gear & Axle, Raceline Wheels, Factor 55, Impulse Offroad, LetzRoll Offroad, Rugged Radios, Icon Suspension, CRAWL Mag, OnX Offroad, + many more
LANDUSE & NON-PROFIT SUPPORTERS:
Tread Lightly!, Trail Trust, ORBA, S4WDA, Rubicon Trail Foundation, One Voice, United 4wd, Blue Ribbon Coalition, Fast-Aid.org, 4Wheel to Heal, + many more
The Past Builds the Future
Born into a Offroad Family
Dad is a 1970’s Gold Metal ISDE rider and Mom is his #1 Pit Support, until Charlene came along. Her first ride was at Pismo Beach, weeks old.
Banshee, Dirt Bikes and Flat Fenders
is what Charlene grew up with. Her family built a motorhome in their driveway and the family went to Moab, Dumont Dunes & Colorado
Then she had to get a Job
She was the first girl that the local motorcycle shop had ever hired, so she had to go through the same vetting process as the boys: CHANGING TIRES
Uplevel your adventure with confidence
Education at Industry Standard
I Love to Teach & I Love to Offroad
“You don’t know what you don’t know” is my favorite motto. I can engage a brand new user while pushing a more experienced user to the next level. I can teach all types of 4×4 and UTV vehicles. Lesson topics can include Winching, Recovery, Driving, Drivetrain, Tires, Responsible Recreation, Mapping, General Maintaince, Radios/Communication, and a slew of other topics.
Co-Ed or Ladies Training Events
Join us for one of our Skills Camps or local evenings that feature hands-on learning for the beginner to the intermediate+ offroader. via Offroad Exposed or Ladies Offroad Network. I also offer 1:1 or small group skills classes either near you or me!
Online Education
We live in a digital world! You can catch education on the social media pages or via our Bower Media Brands app!
Schedule Charlene for Your Event
Would you like an Educational Element to your upcoming event? If the calendar is open ~ the answer is usually yes!
All the Right Credentials
I4WDTA Certified Trainer ; Tread Lightly! Master Tread Trainer ; Wilderness First Aid Certified ; First Aid Certified ; Moab Trails Permit Holder and more on my resume.
We Put You In First Place, Since 2009
Bower Media a PR & Marketing Firm Specializing in Offroad Companies, Events, Parks, Racers and Influencers
The Right Person with the Relationships and Experience.
I have over 18 years experience specializing in telling the stories that drive the offroad industry through companies media production, racer marketing support, and event collaboration. Whether you’re building a sponsorship program, launching a product, or needing full event media coverage, we bring the strategy, creativity, and off-road experience to get results.
As the media and offroad worlds continue to evolve, we remain committed to lifting the industry through innovative media, racer education, and community-driven content.
PR & Storytelling
Allow us the opportunity to tell your story and distribute it to outlets around the country. Let your unique advantage shine and create a separation between you and your competitors. Clients can be small one-off stories or large multi-year contracts.
Social Media, Photos, Videos
We can feed your Social Media strategy, or just help you figure out what it is. We work with you to create the perfect photos and videos that say 1000 words.
Ideas and Activation
It is a rare breed that can come up with the idea, and smash the activation. Need a shakeup for your brand or event, let’s chat. I am full of forward thinking ideas that will put you lightyears ahead of the competition.
Education
We teach Racers and Influencers how to be the best partner in the business. I can work with you 1:1 or you can host a group for me to speak to. Our goal is to help you become independent and successful.
Motivational Speaker
I love to talk, but really I love to MOTIVATE. A public speaker with a multitude of topics and delivery styles for different audiences. Let’s discuss your opportunity from corporate to kids, from auditorium stages to campfires. I also have multiple team building projects that are a ton of fun.
Lets plan your next adventure together
Live Every Moment for the Memories
I have travelled all over this amazing country.
Let me help you with creating memories as you explore new places. Located in Moab, Utah / Phoenix, AZ and always willing to travel anywhere around the country!
Vacation Planning
Have a trip idea where you want to maximize your time and see cool things? Offroad days are always an option!
Event Management & Party Planning
From multi-day large gatherings to small intimate friend celebrations lets create something unique and memorable. Yes, this includes weddings too!
Offroad Days
Personalized offroad days are always an option! We can tailor education to you or just be your buddy on the trail.
(Offroad) Life Coach
The right people find me at the right time. If this is your time, then here is your sign 🙂 I am an advocate, understand legal paperwork, and help put plan of actions together. I support with POSITIVITY, ENCOURAGEMENT, HUMOR and can send a kick in the butt MOTIVATION when needed. Oh, and I get Offroad Personalities 🙂
Lets Clean Your Space
Specilizing in Garage / Shop / Yard / Auto / Offroad
I’m the weird one that likes to clean and organize.
Let me help you with organizing your Garage or is it time to “release some pressure” by moving your awesomeness onto others that need it!
Organize
Just feeling a little overwhelmed? Let’s set up the opportunity to work together and get some style back into your garage space.
Stay or GoGo
This is up to you. If you are feeling motivated to release some pressure, let’s work at moving it on to a different garage. There are a lot of ways to do this.
Estate Cleanout
If you are managing the estate of a loved one that passed away and the garage/shop/yard/vehicle space feels overwhelming, this is our specialty! We will work with you and your timeline to help clean out the space and bring back the best value to you and your family. Yes, we can do the house too.